Rule 1 — Short Sentences Only
The most common mistake is pasting text written to be read, not spoken. If a sentence is longer than 20 words or needs a mid-breath, split it.
Rule 2 — Active Voice Always
Passive voice adds words and sounds formal. Active voice is faster, clearer, and sounds like a person talking.
Rule 3 — One Idea Per Line
Format your script so each line contains one complete thought. This creates a natural moment to glance toward the camera between lines.
Rule 4 — Add Pacing Marks
//
Short pause — one breath. Use after key points.
///
Longer pause — two beats. Use before a new section.
[SLOW]
Slow down — for complex or emotional moments.
[EMPH]
Emphasise the next word or phrase.
Rule 5 — Read Aloud Before Recording
Every line should pass the spoken test. If you stumble over it when reading aloud, you will stumble on camera. Use the WPM calculator to check your video length matches your target.